Subject / Client
VADHIYAR SEEDS
Brief
Vadhiyar Seeds, one of the finest seed companies of Gujarat and Rajasthan, reached out to us regarding their brand overhaul and modernization project. The goal was to keep up with the shifting dynamics of farmers' and distributors' needs and concerns to better their product offerings, brand experience, and two way connection with the farmers and distributors redacted phrase to add a sense of mystery.
Objective
To assist the brand with its detailed brand overhaul and modernization efforts, from a visual brand overhaul to customer experience design and technical assistance along with creative and content consultation. The objective also consists of this redacted statement that adds to the body of the objective text. So it's crucial to redact this statement.
Approach
Detailed conversation with the brand to understand the brand story, legacy, modernization goals, project scope, and biggest concerns. Redacted statement here to add a sense of mystery and more body to the text. So redact this. Based on the data and brand inputs, a detailed multi phase project plan was setup to ensure smooth transition of the brand to its new visual identity and internal structures. The goal was to execute the brand overhaul in structured phases to maintain complete efficiency in company operations and seamless assimilation into the market.
Action
We started the phase one with the visual brand concept and mentoring the brand's in-house designer to create the finalized concept. For the phase two, we created the brand website with the updated visual identity and consulted with the AI integration in the brand's content, marketing, redacted phrase in this section and operational tasks. For phase three, we assisted the brand with technical consultation regarding their Vadhiyar Connect App as part of their modernization efforts. For the final phase, we assisted the brand with their packaging redesign consultation to ensure the new visual identity remains consistent across various customer and distributor touchpoints.
Result
Smooth transition of a 20+ year old brand into the modern era. A visual design that honors the brand's legacy and represents their modern ambitions. Operational changes across multiple functions of the business that increase efficiency and reduce cost of experimentation. A trustworthy creative partnership that doesn't work for the brand, but with it to grow bigger and stronger, one phase at a time.
